Facebook Advertising
1 Segment
Successful Facebook Advertising campaigns start with intelligent and strategic segmentation. With millions of dollars of monthly Facebook Advertising spend, we employ tried and true segmentation strategies that will help us best enter often saturated markets with a scalable and efficient plan of attack.
2 create
Great conversion rates are not just based on ad strategies; they are also based on how captivating the ads are themselves. Our team looks at the entire process and will create ad groups that not only target the most likely audiences, but also speak the language that responds best to your target demographic. Whether that's through a sequence of imagery, video, or simply captivating language, we look at the full process top to bottom and create campaigns that draw in the most engagement.
3 deploy
Once your ads are ready to go, our deployment process is never a set-it-and-forget-it type of arrangement. Each individual ad and group will be closely watched in the first stretch to ensure that our strategies are takin effect.
4 Optimize
Perfection is the continual goal and rarely struck upon the first attempt. So while campaigns may look like they are performing well, we never settle on just "good enough". Our team will continually monitor your ad campaigns and modify as needed to ensure that if there is room for improvement, we take full advantage of it.
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Lookalike-Based prospecting
Lookalike audiences can still perform in a post-privacy world. We help enhance data collection in order to rebuild lookalike audiences for performance.
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Interest based prospecting
Cast an even wider net across closely related interest groups. Building a strategy that revolves around intelligent, data-driven decisions that goes after a strategic grouo of individuals that may be interested in your brand.
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segmented website/social retargeting
Truly reach out users through a seamless conversation rather than cookie-cutter ads by delivering different content and value propositions to audiences based on whwther they came from your website or other social ad campaigns.
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dynamic product advertising
Creating prospecting andretargeting ad campaigns that can be dynamically created to match the audience, so that the most accurate and effective creative can be delivered to the perfect user.
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Video/image driven campaign targeting
Diversify your ads using a mixture of still imagery and video content, capture different audiences by delivering creative that exemplifies the most detailed of value propositions in the quickest form.
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Purchase driven optimization
React to modifications, updates, and improvements based on actual purchase information rather than reactive knee-jerk decisions by using data as the foundation for scalability and continual growth.
