Google Advertising
1 research
We know a lot, but we don't know everything. understanding our clients, their circumstances, their business, and their space is key to the success of our campaigns early on. We make sure we ask all of the necessary questions and do the appropriate research before any ad money is spent.
2 Create
Once we have a good grasp of your business and the surrounding space, we take that knowledge and build strategic campaigns that are now primed for success. The campaigns are always built with scale in mind and thus allow us to maximize the campaigns that are doing well while giving us the ability to adjust for those that have room to grow.
3 Optimize
Even with campaigns that exceed our expectations, there is always room for improvement. All campaigns are closely monitored on a regular basis to ensure that they are reaching their maximum potential. Your ads will always have a dedicated Slice bread team member keeping a close eye on how things are going and erase where they can even be better.
4 Scale
Campaigns can always be refined, adjusted, rebalanced, and generally improved. Once the data comes in, we stay proactive and make changes as needed to keep your campaigns efficient, effective, and fresh. Your digital Strategist always has your back.
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Search based advertising
Creating and managing efficient search campaigns focused on high intent keywords to drive the best bang for your buck.
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Smart Advertising
We leverage the latest Google alphas and betas to stay on the cutting edge and find advertising inventory that most businesses just can't reach.
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Search Remarketing
Determining and mining the effectiveness of second, third, fourth, etc. touch points with users that did not buy the first time.
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Display Remarketing
Engaging visuals can often be the last push users need to complete a purchase or submit their information.
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Performance max advertising
Is it possible to harness Google's all-in approach to marketing. You bet it is. We employ multiple audience, creative, and technical optimizations to ensure our clents get the most out of Perfomance Max.
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Roas/cpa driven advertising
All campaigns are setup and ultimately only updated based on metric focused methodology, in that, we use objective and numerical data to make decisions which reduces subjectively and unscalable growth.
